Thank you to all participants on location and online via our livestream! You made the event a success. The videos of all the presentations are now available for viewing and sharing. Next Power Lunch will be arranged week 41!
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Martech insights for marketers

In what ways can you use marketing to improve the customer experience? What facts should you base your technology purchase decisions on? How do you build an effective martech infrastructure, ensure all integrations work smoothly and make sure you have the right tools?

The marketing technology market is expanding fast, and is expected to grow 50 % by 2020. But keeping up with the latest technologies and finding the most effective solutions can be challenging. This Power Lunch is designed for all marketers who want to drive growth and succeed in converging marketing and technology! Join our Power Lunch to get new marketing and martech insights from our inspiring speakers and connect with other marketing professionals.


Robin Wikström

Senior Manager, Business Intelligence

Hanna Vesenterä

Marketing Director
Atea Finland

Saara Taalas

Professor in Entrepreneurship and Marketing
Linnaeus University

Henrik Lagercrantz

VP, Technical Excellence

On the Agenda

The times below are in Finnish time (GMT +3)

Doors open


Keynote, “Marketing as a service in building an outstanding customer experience”
Saara Taalas

Lunch and discussion

“Introduction How to select the right marketing technology and build successful ecosystems?”
Henrik Lagercrantz
“Best Digital Ecosystem - Case Atea”
Hanna Vesenterä
“How to develop a data-driven customer journey? - Case F-Secure”
Robin Wikström
Discussion and Q&A


Power Lunch is designed for marketers and experts who want to stay on top and learn the latest in marketing technology. We offer you a tasty lunch, inspiring speakers and interesting discussions!

ID BBN Power events have been arranged in Finland, Poland, Belgium, Norway and Sweden since 2012.